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Updated and expanded description:

Leadership and Team Management:

  • Strategic Leadership: Successfully led and managed a small team, defining clear objectives and enhancing skill sets to elevate overall team performance.
  • Team Dynamics Cultivation: Fostered robust team dynamics through personalized coaching, creating an environment conducive to growth and advancement both within Canada Goose and beyond the workplace.
  • Individual Development: Proactively guided team members to surpass their personal objectives, emphasizing continuous improvement and professional development.

Marketing Strategy Formulation and Execution:

  • Strategic Marketing: Provided guidance in formulating and executing marketing strategies for products, including comprehensive go-to-market initiatives, product education, and timely briefings. Ensured alignment with departmental and company objectives.
  • Budget Oversight: Managed a substantial $3.7M product marketing budget, ensuring seamless execution of monthly financial processes. Actively participated in budget forecasting meetings to optimize resource allocation.

Process Optimization and Standardization:

  • Standardized Processes: Spearheaded the standardization of product marketing processes, implementing fresh guidelines to enhance efficiency and effectiveness.
  • Coordination and Alignment: Coordinated marketing materials to align seamlessly with the overarching marketing strategy, ensuring a cohesive and impactful brand presence.

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